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Read previewTemu has opened its marketplace to sellers with US-based warehouses, marking a shift to its strategy that has focused on shipping orders from China. Business Insider previously reported that US Amazon sellers were largely eager to try selling on Temu once it was made available to them. Offering faster shipping options could help Temu to better compete with US e-commerce incumbents like Amazon. The company's use of de minimis shipments has gotten increased attention from US lawmakers as of late. Shein, another China-linked e-commerce marketplace, also began onboarding US merchants last year.
Persons: , Temu, Brightever, Bernstein, De minimis, Earl Blumenauer, Neal Dunn, Dan Bishop, Shein Organizations: Service, Pinduoduo Holdings, Business, US, US Customs Locations: China, Palm Springs, Las Vegas
Temu was among the fastest-growing large websites in the US last year, according to a new analysis by Similarweb. When considering only websites with more than 10 million monthly visits, Temu came in second only to OpenAI, which saw its traffic grow by 2,690% in 2023 as AI exploded into the mainstream. The ad intelligence company told Modern Retail that Temu spent an estimated $517 million on US ads between September and December 2023. AliExpress, the Alibaba-owned online marketplace, was in third place behind Temu with year-over-year traffic growth of 290%. AliExpress was launched in 2010 but still saw significantly less traffic than Temu in 2023, with an average of about 24.2 million monthly visits.
Persons: Temu, David Carr, AliExpress, Carr Organizations: Pinduoduo Holdings, Business, Modern, Duo Security Locations: Boston, China
The other bill, from Sen. Bill Cassidy and Sen. Tammy Baldwin, would ban de minimis shipments from China. The provision is more likely to change — a prospect that both Shein and Temu have said they support. Jennifer Ortakales Dawkins/InsiderShipping consultancy ShipMatrix estimates that Shein and Temu each ship more than a million packages to the US daily. It added that almost 50% of all de minimis shipments to the US come from China. Related stories"Changes to the exemption could create a paradigm shift for retailers like Temu and Shein," Bank of America analysts wrote in the note.
Persons: minimis, Earl Blumenauer, Russia —, Bill Cassidy, Sen, Tammy Baldwin, Cassidy, Baldwin, Jay Sole, It's, Jennifer Ortakales Dawkins, Shein's, Temu, Shein, Donald Tang, SHEIN, de minimis, they've, Steve Story, Sole, Satish Jindel, ShipMatrix, Jindel Organizations: Business, Customs, Rep, Bank of America, US Chamber of Commerce, Express, UBS, Pinduoduo Holdings, Goods, Shipping, Chinese Communist Party, China . Shipping, Wired, Shein, American Apparel and Footwear Association, Apex Logistics International, Walmart Locations: Xinjiang, China, Russia, Sen, Singapore, Boston, minimis, United States, mstone@insider.com
Temu and Shein are both targeting Gen Z shoppers in the US. But both have a ways to go before they challenge Amazon and other retailers. Shein and Temu are battling to win over young consumers in the US. Both companies are using low prices and a huge selection of inventory to entice shoppers, but they're going about it in slightly different ways. Shein has reportedly been considering an IPO as it has grown in popularity in the US.
Persons: Shein Organizations: Pinduoduo Holdings Locations: Chinese, Boston, China, Singapore
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